Thursday, 7 November 2013

Target Audience Plan

Target audience PLAN:

I will be exploring two different potential target audience.

Quantitative research –
·         Questionnaire which is aimed towards different age groups. The age groups involve 15-17 year old's and 18+ (adults)
·         With the research gathered up from the questionnaire create a bar chart which shows the response from those age groups.

Qualitative research –
·         Recording a focus group of a teenage boy and 2 teenage girls reaction towards a latest horror trailer (the conjuring). We also recorded him analysing two types of horror posters with his opinions on which one he preferred and which one he would want to watch. The posters we picked were ‘Carrie (2013)’ and Mama (2013).
·         Recording an adult’s (+18) reaction towards the same trailer and posters.

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